Facebook Secretly Launched A Moments-Like App in China

2017-08-14 14:19 Posted by: Judy in Go to Comment

Facebook has quietly authorized the release of a photo-sharing app called Colorful Balloons in China, reported The New York Times. However, the world’s leading social networking site and many of its apps have been banned in China for many years due to the Chinese government controlling internet traffic across the country’s borders and trying to keep the public from accessing thousands of overseas websites and Web services.

Facebook obviously doesn’t want to give up the world’s largest online market, even at the cost of underscoring the lengths it is willing to go and accepting the operation standards that exclusively applies to the China market.

The app Colorful Balloons is designed to collate photos from smartphones' photo albums and then share them with users' friends and family members. Therefore most people tend to regard it as the Chinese version of Facebook’s Moments app. Instead of carrying the Facebook name and connecting to users through Facebook social media platform, Colorful Balloons works with the biggest social network in China—WeChat, to share photos with the use of a QR code, which is a mainstream kind of bar code that is used by the apps in the country.

The Colorful Balloons app (left) and Moments (right).

In order to remove any hint of branding information associated with the social media giant, Facebook has handed a fully functioning product of Colorful Balloons to Youge Internet Technology for release. The company also took efforts to make sure the app doesn’t spread widely. The rollout is more likely to be an unprecedented attempt for Facebook to understand the way of Chinese users digitally sharing information with others or interacting with popular social media platforms, rather than an effort to release a social network under the radar.  

Another news report from The Verge also describes the initiative of Facebook as a way to spend time learning as well as understanding more about China in different aspects. The company currently is aiming at helping both Chinese businesses and developers accelerate the expansion of new markets outside China through its ad platform.

Whether China’s internet regulators have noticed the existence of Coloful Balloons still remains a question. But a number of respondents take negative attitudes towards this under-the-table approach. Considering the strict-ever oversight and control over foreign tech companies maintained by Chinese government, the secretive launch of Colorful Balloons is believed to cause Facebook new difficulties with the Chinese official. (Please refer to Chinese ISPs Are Told To Block Personal VPNs By February 2018 for more information.)

Just as a professor of strategic management at Cheung Kong Graduate School of Business said that, “It is more a politic thing than a business.”

Related Articles

Week 2017/11/13 Top 5 Web Hosting Industry News
11/17
During this week, there are many exciting or surprising events happening to the large companies in the industry, such as Qualcomm, Google, Alibaba Cloud, Twitter, and so on.
Microsoft Adds Cassandra Support into Cosmos DB, Better Availability Guarantees
11/16
Being a managed DB cloud service, Cosmos DB obtained several updates yesterday, which was purely to enhance its availability for a wider range of users.
50th TOP500 Supercomputer List Released, China and Linux Are Big Winners
11/15
For the first time, China pulls ahead of U.S. in the fiftieth TOP500 list of the fastest supercomputers in the world by a margin of 202 to 143. At the same time, Linux is found completely dominating the supercomputers—all the top 500 world’s fastest supercomputers are running Linux operating system!
Red Hat Enterprise Linux and ARM Finally Meet on A Shipping Product: RHEL for ARM
11/14
After seven years, the promise of running Linux servers on ARM processors finally becomes reality.
Report: China’s Private Cloud Market Remains Dominated By Local Companies
11/13
CCW Research, under the guidance of Institute of Scientific and Technical Information of China (ISTIC), recently unveiled Analysis on Current Situation and Development Trend of China’s Private Cloud Market Over 2016-2017, analyzing definition of private cloud, market pattern in China and the chief players in the market.
Comment
Be the first to comment!
About the author
Judy
Views: 41644
Articles: 146
Having been an website editor for web hosting, SSL, SEO, cloud and domain registration for years. Well knowledgeable about online presence creation, optimization and security.

Author's Hot Articles

godaddy
hub

Hot Posts

Service Recommendation

Cloud Hosting
Cloud hosting is the fastest growing hosting solutions in the industry. »
Cloud Storage
Best Cloud Storage are named based on customer and expert reviews. »
SSL
The most popular SSL certificate providers in the industry are here. »
China Web Hosting
Find out a comprehensive evaluation to the host service provider in China. »
bluehost