Released in 2016, GoDaddy Cloud Servers were originally not to go after those big guys like AWS, GCP and Azure, but to take the act as the gateway of the cloud services for SMBs to test the waters, namely to compete with or even take on other middle cloud providers like Linode and DigitalOcean.
GoDaddy based it on open source OpenStack platform which is widely used in hybrid and private cloud services. Besides, GoDaddy Cloud Servers partnered with Bitnami which offer potential users an easy way to install their apps in cloud. Comparing to other larger cloud services, its configurations were limited, but as part of design, that was to be easy to use.
When rolling out, GoDaddy Cloud Servers supported 26 languages, accepted 44 currencies of payment, and was available in 44 countries, with a clear sign of faith in viability. However, now, it is only 16 months, and GoDaddy is shuttering its OpenStack-based cloud business. This is now a single movement actually, but following other major vendors like HPE and Cisco. The two both have divested cloud divisions.
Obviously, it did not work as well as GoDaddy hoped, although there are many supporters including China Telecom, China Mobile, Deutsche Telekom, OVH, Internap, Red Hat, and its end-user Walmart. The competition reside in those larger providers and among those middle-sized clouds vendors. By far, Microsoft and AWS have already pushed out their own cloud services which promise more simplicity than these OpenStack services.
Even more, AWS plans to integrate Red Hat’s OpenShift platform, including public clouds, and also it will be housing the bare metal servers of VMware in its own DC. Meanwhile, Microsoft struck its partnerships with Dell, HPE, EMC, Cisco as well as Lenovo, so as to roll out its Azure Stack that enables the private cloud to use its software for deployments.
Rackspace, a loyalist of OpenStack platform refuted that the platform declining in the public cloud sector indicates some serious problems existing, and said that OpenStack’s adoption in the private cloud section is obtaining momentum. It also believed that the providers who are successful with OpenStack will be those extending their own managed services.
By far, GoDaddy has made no official announcement about this, and there is only a statement from its senior VPS Raghu Murthi, who confirmed the news that its Cloud Servers will be closed.
For GoDaddy, in fact, to shed its Cloud Servers is not is first time to say goodbye with cloud business. Last week, it shed PlusServer (HEG’s domain providing arm) for $462.55 million which was acquired last year.