For the bloggers who are trying best to improve their SEO practices, they must need to do keyword researches for their own blogs. It can help bloggers come up with better content conceptions or ideas which are useful and helpful for them to drive more traffic to their blogs as well as create highly engaging posts their users will like. In the following discussion, we are to make you understand the way of making keyword researches with easy-to-use tools for your own WordPress site.
About Keyword Research
Keyword research, in fact, is the research technique utilized by SEO experts and content creators. Keyword research can help you find out the words that users type into their search engines in order to discover the content, services, or products in your niche. Once you find out those words or phrases, you can use them into your WordPress site so as to grow your search traffic.
Most newbies assume they already have clear ideas of the things their users are seeking for. However, it is more useful and easy-to-use when you are taking advantage of those powerful tools helping you make the data-driven strategy than you make nay educated guesses.
It is very helpful to properly use keyword research as part of your content decision to reach your goal, such as:
- Figure out the most used keywords that your users are looking for;
- Figure out the proper content ideas which are good for ranking for and help to get decent search volume;
- Find the actions your rivals are taking and create better content strategy to win;
- Receive more search traffic as well as develop your audience with your new posts.
- Get more search traffic and grow your audience with each new article
There is a question coming. How to correctly make keyword research for your site or develop your search traffic?
Here we have carefully selected top 3 keyword research plugins that are easy to use and powerful. In below, we will introduce how to properly use them to do keyword research for your WordPress site one by one.
If you are fans of our tutorials, you could see SEMRush several times, because we have recommended this powerful SEO plugin in many lists of best plugins for WordPress. SEMRush a full SEO suite coming with the tools to carry out the organic research, keyword research, comprehensive competition analysis and paid ad research.
At the very beginning, you just need to visit SEMRush site and enter your site URL or a keyword.
Then, you will get an overview of this keyword you just entered, and the overview will show you the search volume, namely the average search times, search results, CPC distribution.
On the overview page, you can also get an overview about those keywords matches as well as the related keywords by scrolling down a little only. Click on “View Full Report” button, and you can get the full lists; click on “Export” button, and you can directly export the lists as the CSV file.
In addition, you can use the “Keyword Magic Tool” newly added. The new functionality will off you’re the faster access to the broader keyword research on the related terms. Just click on “add” aside a keyword, and you can add those related terms into the keyword analyzer.
After you find the best keywords having best performance in search volume, you can move to analyze the competition for them. You can press the links that rank for these keywords to get the detailed analysis.
That analysis will show you the backlinks for that URL, the volume of search traffic that URL obtains, and other keywords the page ranks for.
Generally speaking, SEMRush is the top one tool for keyword research currently, which cannot only offer you keywords ideas, but also help you figure out how you are able to rank for these keywords.
This is another powerful and easy to use tool for keyword research. Ahrefs can help you understand why your rivals are ranking higher, and how you can outrank these rivals in search results.
Over 6 billing pages are crawled per day by Ahrefs, including more than twelve trillion links in these pages’ index from over 200 million domain names. It is tremendous, but Ahrefs can help you effectively use these data for your site.
Ahrefs offers a simplified UI classifying all data into various sections. Simply type into a domain name in its search area, and then Ahrefs will give a clear format including great amount of information.
That simple format will give you an overview of their analysis on the whole number of backlinks, content review, referring domains and organic keywords. Just click on one section and you can get detailed information.
Press “Organic Keywords” and you will get a keywords list for that domain name with CPC, Volume, Position, RUL, and so on.
Even better, you can enter keywords in search area to generate related keywords ideas. The plugin has a keyword explorer functionality which can generate a keyword suggestions list including clicks, difficulty scores and search volume.
Also, Ahrefs has powerful features for rank tracking, content analysis, web monitoring, etc. The plugin supports you to experts all keyword reports in the form of PDF or CSV.
This is a visual keyword research tool and content ideal plugin available for free. AnswerThePublic uses Bing and Google’s auto-suggest function and show the data in a visual format, making it more understandable.
Go to AnswerThePublic website, and then enter a phrase or keyword. The plugin will load many related keywords as well as show them in a visual map. Its keyword report will be divided into prepositions, questions, related keywords, and comparisons, alphabetical.
You can also press a keyword and the plugin will give you the Google search results for the keyword in a fully new browser tab. It can make you quickly check the questions that users are looking for and then figure out how to use your content to answer them.
It is good to view report because AnswerThePublic show each single keyword research on one simple page, and the plugin allows you to download the reports in a visual format to the CSV format.
More Tips for Keyword Research
Besides the plugins mentioned above, we still have several tips for keyword research, which is to reduce the keyword research as well as figure out the best ideas of keywords and relative content.
- Use broader keywords to start keyword research, and narrow down keyword research to get the keywords having more search volume and low competition;
- Check your WordPress blog’s keyword performance by using SEMRush or any of other tools you like, and compare your keyword research result with your rivals;
- Always concentrating on finding out the keywords which can answer your users’ questions as well as encourage them to make purchase decisions;
- Never limit your keyword research to the most searched ones.
That’s all. We sincerely hope our readers, especially those beginners can learn how to easily make their blog’s keyword research, and improve their content to drive more traffic for their blog.