How to Install Google Analytics in WordPress (for Beginners)?

Jeniffer| 2018-05-18 SEO, Tutorials, WordPress Comments( 3 )

To run a successful website, it is vital for webmasters to know how their visitors or users interact with their websites. To understand your website traffic stats, you’d better use a professional online site traffic statistics plugin to help you. Well, Google Analytics is the one you need and it is available for free.

In below, we will help your install Google Analytics to your WordPress website and make you know the importance of Google Analytics for your website. This guide is detailed and step-b-step for beginners. 

Importance of Google Analytics for You

For a new blogger, your first target is to obtain more subscribers and traffic. Google Analytics can help you make data-driven decisions because it can show you the real important stats of your site. To be more specific, Google Analytics will show you the stats about:

  • Your visitors: this part of stats analytics can tell you the geographical locations of your visitors, their browsers used to view your website, JavaScript support, languages, screen resolution, Flash support and some other significant information about your visitors. The analytics of this information is very useful to you in many ways. For example, when you get a custom design, your user data can help you ensure your website is to match with your users most.
  • Your visitors’ actions taken on your site: Google Analytics can make you track which sections of your site these visitors are going, how long they spend on your site, as well as your bounce rat, meaning how many users exit your website at their first visit. When you know the data exactly, you can take actions to reduce bounce rate and promote page views.
  • Visit time of your users: to know the exact time when your users visit your site, you can publish your content or post during that time to catch their eyes and increase page views as well. 
  • Ways of finding your site: Google Analytics can also show you the ways that your users find your site, including direct links, search engines referral links from other sites and so on. Even better, you can know the percentage of each source of your users. Google Analytics will classify each source, and you can directly know which source gives the most users and you can pay much attention to promote your site and posts through that source. 
  • The interactions between users and your content: You can learn the interactions users take with your content on site. This part of analytics will show you the click-on rate of different part of content of links on your website. 

In order to boost click-on rate, A/B testing for your content can be performance in Google Analytics. The result will tell you which type of content will get more popular among users. Also, if you can know user interactions with your content, then you can make your site content work around them and adjust your content strategies according to the analytics for better performance.

Signup with Google Analytics

To use Google Analytics, you need firstly create one account of it. Upon account creation, you need go to Google Analytics Signup page. The page is just like the one below. As you can see, if you have a Google account or a Gmail account, you can use that account to directly sign in for Google Analytics. But if not, you need create a new one for that.

Supposed that you have a Gmail account, you have used it to sign in to continue Google Analytics. Now, you will be a new screen as following. On the page, you can sign up for your Google Analytics account with that Gmail account. 

Then, you will have two options to select between a mobile app and a website. The step requires you to choose website.

Next, you are required to give an account name which is the name for your Google Analytics for the site, your website name, RUL, time zone and country. 

After that you need press “Get Tracking ID”. You will see Google Analytics “terms and service” that you have to agree to. Therefore, read it careful and then click on “I Agree”. 

At present, you will get your own Google Analytics Tracking ID which you need copy and then paste it into your WordPress website, and it depends on the way you utilize below.

After you installed the tracking code on your site, we still advise you to leave this analytics browser tab open because you are probably to come back again. 

Once you have created your Google Analytics account for your website, you need to install it in your WordPress site.

Install Google Analytics in WordPress with MonsterInsights

It is easy to install Google Analytics in WordPress, and also there are different ways to do that. You can use plugins to help you, or you can install it in WordPress themes. However, our guide is to help beginners, so we will choose the easiest one to show you. It is to use a plugin named MonsterInsights. 

MonsterInsights is regarded as the most used Google Analytics software for WordPress. There are more than 1 million sites using MonsterInsights such as PlayStation, Bloomberg, and Zillow. Up till now, MonsterInsights is still the easies as well as best methods to install Google Analytics in WordPress, for both experts and beginners.

Generally, MonsterInsights is offered with free version and Pro version. Here in our instance, we are to use the free MonsterInsights. Of course, if you need more add-ons such as Ads tracking, Ecommerce tracking, and Author tracking, then you can choose Pro version. And don’t worry; the free version and Pro version are both set up in the same way. Now, let’s start!

To use MonsterInsights, of source, the first thing is to install as well as activate the plugin. We have showed many plugins used in WordPress, so if you want more details about installing the plugin, you can check out our Tutorials section on site.

As for activation, MonsterInsights will add a new item named “Insights” to WordPress admin menu. Then, you can go to “Insights” >> “Settings” to set up the plugin settings.

On the “Settings” page, you need press the button of “Authenticate with your Google account” so as to connect Google Analytics with this website.

Pressing the button will redirect you to the page of Google accounts list, on which you are required to sigh in to continue to, or choose one you’re your Google account you ever signed in to go on this process.

After that, just click on “Next” to move on. The next page is to ask you to make MonsterInsights access your Google Analytics account. 

You need press that “Allow” button for the next step. This is also the last step that you need choose the profile you are to track. Here you just need choose your WordPress site and click on “Complete authentication”.

Then, you will be redirected back to your website. And you will have successfully installed and activated the Google Analytics on your site.

Note: Google Analytics will spend some time to track and analyze your website stats and then report to you. 

Using MonsterInsights for Google Analytics in WordPress can make the analytics reports viewing easy. You just need to visit “Insights” >> “Reports” page and you can find a quick overview of your site data.

If you have some special needs, you can go to “Insights” >> “Settings” page, and find “Tracking” tab at the top-left corner. You can customize tracking settings for your special demands.

View Google Analytics Reports

Google Analytics is powerful tool offering you a treasure of your site data. When you need deeply understand your users and website performance, you can visit Google Analytics site and sign in with your account information to view these data reports. The tool can intelligently divides your site data reports into different sections which you can find in the left “Reports” column, and each section includes different tabs with many useful options. 

For example, “Audience” tab includes the reports which can help you know your visitors or users deeply; “Behavior” tab shows you the reports about your users’ actions after arriving on your website; “Acquisition” reports are showing the sources of your users; “Conversion” reports your strategies’ performance. These reports are extremely useful and helpful.

In the end, we really wish you can learn to use Google Analytics for your websites based on WordPress, especially for beginners. It will help you have a deeper understanding about managing a good website or blogger.

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All Comments(3)

2018-05-18 11:59
This is a useful and simple article. Now, I have the ability to install Google Analytics to my WordPress site. MonsterInsights is so powerful that my Google Analytics settings remain the same even if I update my WordPress theme. The plugin you recommend proves to be a right choice. Thanks for your selection from the sea of plugins. 
2018-05-24 10:00
The MonsterInsights plugin works perfectly, which is proven to be a correct choice. There are other methods, such as, the insertion of the code into the header.php file. But as a beginner, I am really afraid to deal with code. One day, I can be a developer as well, but not now! Thanks for your kindness to recommend the useful plugin.
2018-06-04 17:21
I'm one of your fans due to your excellent work on coming out plenty of useful articles. This is a typical example of how you try your best to benefit readers. Google Analytics is really a popular tool for customer tracking. Your guidance gives me a clear idea how to install it on my WordPress site. In the future, I will improve my website according to the reports from Google Analytics. I know, this is crucial for me to create a growing WordPress site.