How to Track Email Campaign with Google Analytic

ISPpavel| 2016-08-12 SEO, Tutorials Comments( 0 )

E-Marketing experts know better that regular, truthful, and vigilant campaign analysis and tracking are simply as significant as deliverance itself. Your email-marketing campaigns incorporated with google analytics email link tracking, make this easier than ever before likely.

What is Google Analytics? 

This is a free service by Google that gives basic analytical tools and statistics for marketing purposes and SEO. Google Analytics service is accessible to all the people who have a Google account.

Some of the most common features of Google Analytics consist of - 

  • Data visualization tools containing motion charts, scorecards, and a dashboard, shows transformations in data over time.
  • Segmentation for investigation of subsets, like conversions.
  • Custom reports.
  • Email-based communication and sharing.
  • Assimilation with other products of Google, for example, Website Optimizer, Public Data Explorer, and AdWords.

Google analytics is user-friendly, and anyone can take the advantages of Google Analytics in only some minutes. You just require adding a few codes in your web pages, and then you are all set to start viewing visitor trends. After basic system, marketers can simply track all the major statistics such as browser type, geo-location data, page views, navigation paths, and visitor referrers. You can easily know from where your visitors hail from, whether they referred by affiliates, blogs, emails, ads, or search engines. 

You can also know which countries, states, and cities your main visitor traffic lives in, so that you can more vigilantly aim your future advertisement campaigns. Though immensely famous with usability professionals and webmasters, a few Marketers have still to understand the real value of Google Analytics which plays when employed to check email marketing campaigns. Analyze, evaluate, and track outcomes with the use of colorful charts and graphs. Google Analytics made it easier to recognize trends, boost your ROI, and improve usability.

You possibly want to know the important steps to evaluate the recital of your email marketing investment. Well, you are at right place. Here, we are going to show you how you can link it all as one.

If you already have your account on Google Analytics for your web portal, then you can simply track received traffic from email campaigns that you have sent. It just takes a few seconds to let the google analytics email link tracking from the section of the Client Settings for your client. When you switch on it, all the latest campaigns will involuntarily have Google Analytics tags connected to links for those websites you want to track.

Tip to remember: merely automated workflows and email campaigns crafted when you enable integration of Google Analytics will have tagged links for tracking. Existing workflows as well as draft campaigns have to be re-imported or re-saved for tracking to take benefits.

Building Google Analytics tracking

For enabling this setting, you need to have your Google Analytics account connected to your web portal by a custom tracking code. 

After completion, you simply need to follow below-mentioned guidelines-

  • Go to the Client Settings and then click on the button Google Analytics integration. After that, type the name of the domain that you would like to track.
  • The section named “Campaign Source” is alternative. If you’re tracking more than one marketing campaign in your Google Analytics account, you can employ this to relate a word that is further precise compared to "email".

Tags for google analytics email link tracking

Google analytics email link tracking includes a domain name for the website URL that you are linking to, after a question mark plus some UTM parameters to know things such as campaign name, medium, and source.

Below mentioned utm_parameters are required to use -

  • utm_term = alt attribute (for pictures), or the link text
  • utm_source = merely incorporated if you provide a source term
  • utm_content = the name of the email campaign and an exclusive campaign identifier 
  • utm_campaign = the name of the email campaign ( and not the subject line)
  • utm_medium = email

for instance, we can say that Widget Factory delivers a campaign with the name of the campaign: Annual Clearance Sale at  Widget Factory. widgetfactory.com is the url that they want to track and their campaign include the below mentioned link.

<a href="http://widgetfactory.com/store/red-widget ">Buy-a-red-widget</a>

If we break up the parameters from the above domain, you can notice it includes:

  • utm_term = Purchase a red widget
  • utm_source = a software for Email newsletter 
  • utm_content = Annual Clearance Sale at Widget Factory +CID_2cagbf4589bc1df30fe09ac7fbce5356
  • utm_campaign = Annual Clearance Sale at Widget Factory 
  • utm_medium = email

Tracking seperate links by keyword

The used keyword to recognize every link is generated automatically; it turns out to be the tag utm_term in the domain. You need to make use of link text for text-based links, therefore the keyword for "Purchase a red widget" turns out to be utm_term=Purchase+a+red+widget.

In case, it is a picture, you can make use of the alt attribute tag for picture. Or else, you can also overwrite both of tags by manually inserting the keyword like a title to your link, for instance:

<a href="http://www.yoursite.com/page.html" title="keyword">This-is-the-link-text</a>

Refresh presented emails to allow tracking

For applying tracking tags of Google Analytics to draft active workflow emails or campaigns, you require refreshing the content of email for tags to be added, as clarified below-

Draft email campaigns

In case you have any scheduled or draft campaigns, you will require refreshing them in any of the mentioned methods-

  • Imported campaigns — when you choose to import an entire HTML campaign from your web address or computer, you need to refresh it through steering to the campaign screenshot and revising the HTML with the help of in-app editor.
  • Template-based campaigns — if you have made your campaign with one of the saved templates then you can open the same with the content-editor and then you can make some changes and save them.

NOTE: if any of your campaign is a closing draft and you do not want to change anything, you can simply make a pretend edit.

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