It's Time to Switch to HTTPS URLs, Google Says

2017-01-05 22:31 Posted by: Yoko in News, SEO, SSL Go to Comment

Google announced that Chrome 56, new version of Chrome browser, will send security warning unless the pages of websites are operating over HTTPSand this rule will start from January 2017.

HTTPS is a widely used protocol for protecting secure communication on the Internet. It uses as https:// and more secure than HTTP URLs, because it is encrypted and prevents website accounts as well as sensitive information from being attacked by eavesdropping attacks and man-in-the-middle.

Also HTTPS is called HTTP over TLS or SSL. Google promises that websites switch to HTTPS is well secured by TLS protocol. As everyone knows, TLS or SSL is a cryptographic protocol to protect communication security between servers and web browsers over network.

SSL is the predecessor of TLS. For now they have various versions with widespread use in applications like email, web browsing, instant messaging, voice-over-IP and Internet faxing.

If you already have a login form from on an HTTP URL, you’d better transfer it to an HTTPS URL so that you could not accept security warnings from Chrome. In details, those website pages which collect passwords or credit card details will be marked as “Not Secure” unless they operate with HTTPS. Plus those URLs involve credit card details or passwords input fields which will also accept the Chrome warning, if they don’t come with HTTPS.

To know more about similar aspects which will trigger the new Chrome warnings, and take actions to avoid those harmful impacts especially HTTPS will be helpful to protect users’ data security.

Also Google put this announcement on Google+. Recently, many serious cyber security incidents happen more frequently, and more customers are complaining and worrying their information is sold that will influence their normal life. It is observed that Google want to reinforce security level of online payment and private information.

So it is obvious that HTTPS help rank higher in Google search results, but there are also many issues you need to notice during your migration to HTTPS.

When sites switch to HTTPS, they could not match the HTTPS version completely. And your sites will more likely to meet down time when they track into Google Search Console, if he SEO team does not know that your sites have gone to HTTPS.

And your HTTPS sites might receive some links to HTTPS URLs which will make your website revert back to HTTP. Whatever, your website will get some “insecure” warnings.

It will be even harder that if you want to migrate a more complicated site with multiple vendors and teams. The most complicated issue is to handle the local citations which are the listings of your locations over multiple local search services like Yelp, Google My Business, YP.com and the main business listing data aggregators like Neustar Localeze, InfoGroup, Acxiom, and Factual.

There are still many website masters and SEOs having not done that, though HTTPS has plenty of benefits. HTTPS is a kind of upgraded version from HTTP, it is better not perfect though. But there is no doubt that most websites will switch to HTTPS with compellent request from Google. 

More SEO information and news, please refer to tutorials.hostucan.com/category/seo

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