SoftLayer's Unique Cloud Services Reach Every Corner of the Globe

2014-09-28 08:00 Posted by: David, Max in Web Hosting, Interview Go to Comment

SoftLayer, an IBM Company, provides cloud services from a growing number of data centers and network points of presence (POPs) around the world, including the U.S., Canada, Europe and Asia. With 100,000 devices under its management, SoftLayer serves more than 20,000 customers ranging from Web startups to global enterprises. SoftLayer was founded in 2005 and acquired by IBM in July 2013.

It's been more than a year since IBM acquired SoftLayer, so Hostucan checked in with Allen Poon, regional sales director at SoftLayer, at Cloud Connect China 2014.

Allen Poon, Regional Sales Director of SoftLayer Allen Poon, Regional Sales Director of SoftLayer

With more than 10 years of professional experience in cloud, hosting and data center business, Poon is currently leading SoftLayer’s business development team in China. He discussed the benefits of IBM’s acquisition of SoftLayer as well as the enhancements and features we can expect from SoftLayer.

According to Poon, some of the key advantages that SoftLayer brings to IBM include its automated infrastructure, Internet-centric customer base and rapid service and deployment. SoftLayer can deploy bare metal servers in just two to four hours (and some configurations in less than 30 minutes), virtual servers within minutes and load balancing and firewall services in real time. And, using SoftLayer’s infrastructure, IBM is easily building cloud services and platforms, which include hundreds of IBM Business Partner services in the IBM Cloud marketplace.

Compared with Amazon and Rackspace, Poon said, "SoftLayer is the only company that owns a backbone network.”

This means that data centers communicate with each another via the company’s unique private network. SoftLayer’s network of networks architecture segregates public, private, and management traffic. They also maintain multiple power feeds, dedicated generators and battery backup, ensuring the highest level of performance, reliability and interoperability.

In addition to SoftLayer providing IBM with key benefits, IBM also enriches the SoftLayer portfolio. In January 2014, IBM committed $1.2 billion to significantly expand its global cloud footprint. IBM plans to have data centers in all major regions and financial centers around the world, including Africa and the Middle East, by 2015.

We asked Poon what he wants the Chinese market to know about SoftLayer.

"SoftLayer is a global brand—we serve the whole world," replied Poon. “With IBM, we will have 40 data centers in 15 countries and on five continents. SoftLayer has shown its confidence in China by launching a data center in Hong Kong. The cloud services provided by SoftLayer in China are very competitive and beneficial for local companies, especially those with overseas business, since SoftLayer’s global presence includes over 20 network POPs.

Poon has great faith in SoftLayer’s future. As an IBM Company, SoftLayer will continue to flourish and drive the infrastructure piece of the IBM portfolio, which will, in turn, help grow SMB and enterprises.

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