The websites that open faster are the ones that get better ranking on Google. This is no hidden fact but the thing that is not very well known is how to increase speed of website loading. The better is the speed of website better will be the rate of conversion for your website. There are a few steps that can be taken to increase the speed of your website considerably. These are discussed below.
Keep the page components to the minimal
You must remember that most of the time that is spent in loading your website is spent on loading the various parts and pieces of your websites. The more are the pictures and videos on the webpage the more time it will take to load. So, you must try to stream line the various elements on your website by using CSS. The Cascading Style Sheets will help you bring multiple types of sheets into single sheet. This will significantly reduce your HTTP requests and thus the performance.
Bring down the response time of the server
You must know how to increase speed of website loading and keep the speed of your server to not more than 200milliseconds.there are many online monitoring solutions available that can help you get to this target such is Yslow and PageSpeed tools by goggle.
If you know how to increase speed of website loading allow the compression of pages
The pages larger than 100kb are unnecessarily bulky and increase the time it would take to load the page and thus the website. If you want them to open faster, you must zip them or compress them into one file. This helps in the reduction of the bandwidth of the pages of your website. It is a common thing that when you create high quality content, the size of the page goes beyond the size that would permit quick loading. There are web servers that send the files only after compressing them in Gzip format. This may reduce the loading time by as much as 70%.
The caching of the browser must be enabled
The browser caching means that when you open a website, its elements are stored on your hard drive and it would not take long to open when one visits the same site again. So, enabling caching is a great way of reducing the loading time of your website considerably for the return users. The life time of the static resources must not be less than a week while for the widgets and ads it should be at least of one day. So, you must set the expiry of the caches for a minimum of 7 days and a maximum of one year.
Make your webpage as lean as possible
Focus on optimization of images
The images have three things to take care of
- Size: if the image you have uploaded on your website is oversized it will obviously take longer to open. So if you know how to increase speed of website loading you must crop the image to the recommended size, use the color depth that is acceptable and remove all the comments from the image.
- Format: use the JPG image format as it can be supported by all types of browsers. The other option is PNG that may create some problem with the older browsers.
- Src attributes: always make sure to put in the correct code. Empty src codes will only add to the traffic and may even corrupt the data of the user.
Work to optimize your CSS delivery
The CSS is responsible for the style of your webpage. When your website accesses information it can do that either in an external file or inline. The inline code is inserted in the HTML of the website which takes up a lot of space. So, it is always advisable to go in for the external file that will prevent code duplication. Also you must keep a single external CSS style sheet to decrease the HTTP requests and thus the time taken to load your website.
Get above-the-fold page
Above the fold content is the top of the page that opens up faster and before the rest of page. For this you can split the CSS of your website into two sections. There could be a small inline portion that will have above the fold elements and another portion that can take a little longer to load.
Do not have too many plugins on your website
The use of greater number of plugins will only slow down your website by
- Creating issues related to security
- Causing the crashing of your website
- Creating other technical difficulties
You must always deactivate or delete the plugins that are not necessary for your website as they may slow down the speed of your website.
Keep the redirects to the minimum
When your website has redirects they create additional HTTP requests slowing down the loading speed of your website. For the websites that use a responsive version for the mobile users you must use HTTP redirect that eliminates any intermediate redirects and increases the speed of your website.