To Advance Mobile-friendly Ads: Google Adds More Snippets in Image Search Results

2016-12-19 10:13 Posted by: Yoko in News, SEO Go to Comment

Now, if web visitors search images of product with Google Image Search, they could see more snippets related to the product on product schema markup, for instance, price, availability, and review rations.

Here is an example, click on the image and then will display a larger photo with more details about the product:

   

Site owners put information and images on their websites, the main duty of Google Image Search is to organize these contents and sort them out in the index in order to serve it to users. Maybe your potential customers search a picture which involves product they want to buy, Google search results will include similar images or your site that includes the image.

With utilizing Google’s markup, enrich product results and keep the accuracy and freshness of product information to attract more buyers when they are searching on mobile devices wherever. That is also owe to the popularization of mobile devices.

With the explosive development of the Internet, nowadays mobile web usage has exceeded desktop. According to research from Online Publishers Association and Frank N. Magid Associates, about 63.1% customers access the Internet as they use mobile devices, and up to 99.5 % access content or information. Though 15% people make decisions to purchase finally, the numbers of that are still increasing.

Under this background, and plus the searches on desktop had declined sharply comes from the data analysis of last year. On top of that, previously Google profits considerably from the ads which displays alongside Google’s search results, especially in the online marketing world, but the average ad prices of Google have being in decline for years.

So Google makes adjustment swiftly that to be more mobile-friendly with ads links. Finance Chief Patrick Pichette pointed that Google has been working on promoting its mobile services’ strength, and the price per click is growing in its core search business year by year.

Therefore, we recommend customers of online business to publish ads with utilizing Google Image Search, or you can add more correlative better images so that rank higher in Google search results. If your site is sill not compatible with smartphones or tablets, upgrade it into mobile-friendly as soon as possible.

In addition, we’d like to tell you some tips about how to make your website’s content more eligible for inclusion in Google search results.

Firstly, website masters would better to register their site in Search Console which can help optimize the site’s presence in Search. And masters will have a better understanding of how Google’s systems work. And it is also friendly to brick and mortar business owners, they can register their business through Google My Business, and have their business location, content info and hours displayed into both Maps and Search.

Secondly, prepare resources that host your website or app in advance. And then App Indexing for mobile apps or AMP pages is available to serve your mobile-friendly content, also Google provides you the structured data markup to make online displays of site work well.

Thirdly, provide more accesses to Google systems so that your online resources can get in the index, in this way, more users will reach your site from the Google app or every time they Search.

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