Referral spam is a unique type of spam content which is very familiar to SEOs and web savvy site owners, and which is only visible to a website administrator. We all know that referral spam is especially harmful to marketing analysis by disguising legitimate traffic reports, other than being annoying. That will also make SEO rankings more unstable.
Now here arises another new referral spam called language spam. According to the reports, the signs of language spam which were found for the first time was on November 8th. Language spam usually develops with the language section of Google Analytics which was being spammed with some messages like“Secret.ɢoogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!”. These messages utilize the latest attractive news to mislead people to click unsafe links.
Mostly, this new type of referral spam will cause potential harm to website security as they can escape observation, searching vulnerabilities, exploits, or any number of other ways to violate site’s security.
Often when some webmasters have just started to realize that is language spam, and think about solutions to filter it out, it is always too late that there will come out another type of referral spam which looks like many authoritative domains, like most referral spam does, this other type of spam is sending more traffic to servers. Once web hosting server gets overloaded, the web visitors may have a depressed experience for a sluggish load time.
Before introducing how to stop referral spam, we'd like to explain two types of spambots. One is called Crawler Referrer Spam, utilizing web crawler which is much like Google crawler and actually has access to visit pages. And the other one is called Ghost Spam, with this type of method, they enable data to be sent to the Google Analytics Servers directly with Google Analytics Measurement Protocol.
Generally, there are two accesses referral spam gets sent to websites. The one is through bots which are projected to visit a site that will help referral spam appear like reasonable visitor. And the other way is through bots that are planned to send artificial hits to Google Analytics Servers.
So one of the most common solutions to eliminate this genre of spam that is to block the related URLs through .htaccess file in the root directory from site domain. However this may not work well to deal with Ghost Spam. Also There has one way to prevent Ghost Spam from impacting analytics account that is to take advantage of filters.
Georgiev has designed a kind of filter which seems efficient to filter traffic sources out. The sources we referred to above involve useless characters in the language field. The filter has access to scan in Google Analytics reports where contains 15 or more language dimension, and webmasters are able to filter language spam out through some simple steps. But this filter only aims to get rid of language spam.
Generally, browsers sent 5-6 symbols of rational language settings, if 8-9 symbols may prove that there is traffic existing.
For now, we could not get rid of referral spam completely anyway, but we are still able to filter it out from Google Analytics data.