WeChat Introduces Paid Content For Public Accounts

2017-02-16 10:06 Posted by: Judy in News Go to Comment

After it had long been discussed, Tencent, the Chinese internet and mobile service giant, finally confirmed Yicai Global on Tuesday that it would roll out a paid content function for WeChat public accounts very soon in the future.

Just as an authority at Tencent stated, the basic function of this paid content feature has been completed, it’s time to open it to general users. He also revealed that Tencent would enable we media on WeChat platform to design and perfect the function themselves.

In fact, rumors circulated that a paid content function was being tested on selected public accounts earlier last year, but WeChat quickly responded to clarify that the paid content function was still being tested on an invitation-only basis, and was not yet available to all users. For now, the primary ways for official or business accounts on WeChat to earn revenue are posting ads and original content.

Earlier on 14th Feb, 2017, Hong Bo, a famous IT commentator, has posted an article on WeChat’s Moments, announcing his plan to charge for access to articles. The post soon got comment from Tencent’s Chairman and CEO Pony Ma that he should wait for WeChat’s paid content function. Pony Ma also responded to the question about the testing being too long, explaining that the problem had been fed back to the developer team and promising to step up the pace. In other words, Tencent was accelerating the development of WeChat’s paid content function for official accounts.

However, a large group of people are still questioning about whether WeChat’s paywall feature for articles is accepted since an overwhelming majority of Chinese have already been used to free online content.

As with the big changes in the consumption environment and the rapid development of paid content model, there are several new trends for monetizing knowledge.

According to a survey conducted by a Tencent research unit, 55 percent of 1,700 respondents have experience of paying for professional advice or knowledge, such as paid content and documents in the past year. And more than 50 percent of Chinese netizens reported to have paid or be willing to pay for contents. However, the figure was only 30 percent in an iResearch report made two years ago.

Another report on the Chinese paid knowledge industry shows that users’ attitude to paying for content and knowledge saw a big change in these years. They would prefer to spending money on quality content and services. At the same time, the way of getting information is also becoming more mature, from passively accepting to actively receiving information.  

There is a popular knowledge-sharing app that is similar to Western Quora.com, called Zhihu. Readers on the platform are allowed to pose a question or answer queries from other readers. Last year, Zhihu has launched an online lecture room—Zhihu Live, which was designed to monetize knowledge and gained big success. Per capita consumption by users is RMB 52.08 and a one-hour lecture can bring speakers, who are usually specialists in their fields, an average fee of RMB 10,000. 

Tagged with:

Related Articles

Top Hosting Industry News 21th Feb, 2017
02/21
We pick up today’s most important industry news for you. Every event here is coming with a leading innovation concept to change the industry values or bringing important enlightenment and thought to the future.
CenturyLink Cuts Down Datacenter Expenses to Increase Broadband Investment
02/21
Recently, CenturyLink, an American telecoms company, publishes its latest financial report and 2017 spending budget. It shows that CenturyLink, the telecoms company always focusing on enterprise market, is going to cut down its capital expenditure to $2.6 billion that is about 12% off.
New Retail Strategic Partnership Announced by Alibaba and Bailian Group
02/21
Bailian Group and Alibaba Group Holding Limited have announced the formation of a strategic partnership on 19th February, 2017. This partnership is aimed at exploring the new forms of retail opportunities across the ecosystem of each other.
MVNO's Winter Comes: CMMobile Suspends The Mobile Services
02/20
The Office of the Communications Authority (OFCA) announced that CMMobile Global Communications Limited (“CMMobile”) would suspend all its mobile services with effect from 02:00 hours on 17th January, 2017. The move is regarded as a consequence of the suspension of wholesale service provided by the mobile network operator (“MNO”).
Top Hosting Industry News 20th Feb, 2017
02/20
We pick up today’s most important industry news for you. Every event here is coming with a leading innovation concept to change the industry values or bringing important enlightenment and thought to the future.
Comment
Be the first to comment!
About the author
Judy
Views: 3249
Articles: 35

Author's Hot Articles

godaddy
hub

Hot Posts

Service Recommendation

Cloud Hosting
Cloud hosting is the fastest growing hosting solutions in the industry. »
Cloud Storage
Best Cloud Storage are named based on customer and expert reviews. »
SSL
The most popular SSL certificate providers in the industry are here. »
China Web Hosting
Find out a comprehensive evaluation to the host service provider in China. »
bluehost
Chat Advertising cooperation TOP